Course Catalog
Microsoft Customer Data Platform Specialty (MB-260T00)
Code: MMB-260T00
Duration: 4 Day
$2595 USD

OVERVIEW

Dynamics 365 Customer Insights - Data specialists implement solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention. In this course, students will learn about the Dynamics 365 Customer Insights - Data solution, including how to unify customer data with prebuilt connectors, predict customer intent with rich segmentation, and maintain control of customer data. This course begins with importing and transforming your customer data and culminates with extending your customer data platform solution into the Power Platform and Dynamics 365 applications.

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DELIVERY FORMAT

This course is available in the following formats:

Virtual Classroom

Duration: 4 Day
Classroom

Duration: 4 Day

CLASS SCHEDULE
Call 800-798-3901 to enroll in this class!

GOALS

Students will learn to,

  • Get started with Dynamics 365 Customer Insights - Data
  • Ingest data into Customer Insights - Data
  • Create a unified customer profile in Dynamics 365 Customer Insights - Data
  • Work with Dynamics 365 Customer Insights - Data
  • Enrich data and predictions with Customer Insights - Data
OUTLINE

Module 1 : Get started with Dynamics 365 Customer Insights - Data

  • Explore Customer Data Platform and learn why it matters to organizations.
  • Get started working with Dynamics 365 Customer Insights - Data, including accessing the application and navigating to the different capabilities.
  • Learn about the Customer Insights - Data capability and how to get started working with it.

Module 2 : Ingest data into Customer Insights - Data

  • Ingest data using Power Query.
  • Connect to a Common Data Model.
  • Connect to a Microsoft Dataverse.
  • Work with data sets.
  • Learn about data refreshes.
  • Export data.

Module 3 : Create a unified customer profile in Dynamics 365 Customer Insights - Data

  • Learn how to create a Customer Insights - Data instance.
  • Learn how to ingest data.
  • Learn about data unification.

Module 4 : Work with Dynamics 365 Customer Insights - Data

  • Configure searching and filtering indexes.
  • Define relationships and activities.
  • Work with measures.
  • Use Customer Insights - Data.

Module 5 : Enrich data and predictions with Customer Insights - Data

  • Discover the enrichment and prediction options that are available in Customer Insights - Data.
  • Configure brand and interest functions.
  • Enrich data with partner services.
  • Set up and configure a customer churn prediction model.
  • Add custom machine-learning models.

Module 1 : Get started with Dynamics 365 Customer Insights - Data

  • Explore Customer Data Platform and learn why it matters to organizations.
  • Get started working with Dynamics 365 Customer Insights - Data, including accessing the application and navigating to the different capabilities.
  • Learn about the Customer Insights - Data capability and how to get started working with it.

Module 2 : Ingest data into Customer Insights - Data

  • Ingest data using Power Query.
  • Connect to a Common Data Model.
  • Connect to a Microsoft Dataverse.
  • Work with data sets.
  • Learn about data refreshes.
  • Export data.

Module 3 : Create a unified customer profile in Dynamics 365 Customer Insights - Data

  • Learn how to create a Customer Insights - Data instance.
  • Learn how to ingest data.
  • Learn about data unification.

Module 4 : Work with Dynamics 365 Customer Insights - Data

  • Configure searching and filtering indexes.
  • Define relationships and activities.
  • Work with measures.
  • Use Customer Insights - Data.

Module 5 : Enrich data and predictions with Customer Insights - Data

  • Discover the enrichment and prediction options that are available in Customer Insights - Data.
  • Configure brand and interest functions.
  • Enrich data with partner services.
  • Set up and configure a customer churn prediction model.
  • Add custom machine-learning models.
LABS

  • Lab : Verify environment
  • Lab : Ingest data
  • Lab : Unify the data
  • Lab : Work with activities
  • Lab : Define measures
  • Lab : Create segments
  • Lab : Subscription Churn Model
  • Lab : Predictions
  • Lab : Enrich data
  • Lab : Extend with the Power Platform
  • Lab : Extend with the Dynamics 365 apps
  • Lab : Verify environment
  • Lab : Ingest data
  • Lab : Unify the data
  • Lab : Work with activities
  • Lab : Define measures
  • Lab : Create segments
  • Lab : Subscription Churn Model
  • Lab : Predictions
  • Lab : Enrich data
  • Lab : Extend with the Power Platform
  • Lab : Extend with the Dynamics 365 apps
WHO SHOULD ATTEND

Candidates should be familiar with Dynamics 365 Customer Insights - Data and have firsthand experience with one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have working knowledge of practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

PREREQUISITES

Before attending this course, students must have:

  • Familiarity with Dynamics 365 Customer Insights
  • Firsthand experience with one or more Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform