Course Catalog
AMA2162 Developing Your Analytical Skills: How to Research and Present Information
Code: AMA2162
Duration: 2 Day
$2745 USD

OVERVIEW

When making decisions, how do you assess the credibility of information? Do you conduct research and gather data methodically, or act on instinct and follow the latest trends? Do you know what key questions to ask? Feel confident you’re making valid decisions?

Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need the analytical skills to be able to support your conclusions with valid and credible evidence. In this course, you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.

DELIVERY FORMAT

This course is available in the following formats:

Virtual Classroom

Duration: 4 Day
Classroom

Duration: 2 Day

CLASS SCHEDULE

Delivery Format: Classroom
Date: Oct 15 2026 - Oct 16 2026 | 09:00 - 17:00 CDT
Location: CHICAGO, IL
Course Length: 2 Day

$ 2745

Delivery Format: Classroom
Date: Dec 01 2026 - Dec 02 2026 | 09:00 - 17:00 EDT
Location: NEW YORK CITY, NY
Course Length: 2 Day

$ 2745

Delivery Format: Classroom
Date: Aug 24 2026 - Aug 25 2026 | 09:00 - 17:00 EDT
Location: WASHINGTON, DC
Course Length: 2 Day

$ 2745

Delivery Format: Virtual Classroom
Date: Aug 17 2026 - Aug 18 2026 | 09:00 - 17:00 EDT
Location: Online
Course Length: 2 Day

$ 2745

Delivery Format: Virtual Classroom
Date: Sep 10 2026 - Sep 11 2026 | 10:00 - 18:00 EDT
Location: Online
Course Length: 2 Day

$ 2745

Delivery Format: Virtual Classroom
Date: Nov 16 2026 - Nov 17 2026 | 09:00 - 17:00 EST
Location: Online
Course Length: 2 Day

$ 2745

Delivery Format: Virtual Classroom
Date: Jan 21 2027 - Jan 22 2027 | 10:00 - 18:00 EST
Location: Online
Course Length: 2 Day

$ 2745

GOALS
  • Identify relevant information
  • Research and organize data from multiple sources in appropriate formats
  • Categorize data for analysis
  • Make difficult decisions involving qualitative data
  • Perform analysis from multiple perspectives
  • Recognize patterns and determine what they mean for the business
  • Evaluate the evidence to identify the best opportunity or most rational solution
  • Communicate findings and recommendations clearly
OUTLINE

Analytical Skills and Data Analysis

  • Identifying core analytical skills
  • Exploring the challenges of collecting, evaluating, and presenting information
  • Describing the steps in the analytical process: plan, analyze, conclude
  • The Planning Phase

Defining the purpose of the analysis

  • Improving your analytical skills by clarifying relevant issues: Why? Who? What are the options, benefits, and risks?
  • Identifying issues that are essential for comprehensive understanding
  • Deciding on an approach for an analysis project
  • Creating a data collection plan for obtaining information

The Analysis Phase

  • Organizing, collecting, and evaluating data via graphic tools
  • Performing affinity grouping to aggregate unstructured data into categories
  • Using a 2x2 grid and SWOT analysis to evaluate ideas and analyze strategies
  • Determining risks and performing cost-benefit analysis
  • Evaluating data and addressing information gaps

The Conclusion and Reporting Process

  • Understanding the characteristics of valid conclusions
  • Getting from conclusions to recommendations
  • Presenting conclusions graphically

Telling Your Story

  • Utilizing tools, tips, and techniques to present your story to multiple audiences
  • Creating and delivering a brief presentation that inspires and persuades

Analytical Skills and Data Analysis

  • Identifying core analytical skills
  • Exploring the challenges of collecting, evaluating, and presenting information
  • Describing the steps in the analytical process: plan, analyze, conclude
  • The Planning Phase

Defining the purpose of the analysis

  • Improving your analytical skills by clarifying relevant issues: Why? Who? What are the options, benefits, and risks?
  • Identifying issues that are essential for comprehensive understanding
  • Deciding on an approach for an analysis project
  • Creating a data collection plan for obtaining information

The Analysis Phase

  • Organizing, collecting, and evaluating data via graphic tools
  • Performing affinity grouping to aggregate unstructured data into categories
  • Using a 2x2 grid and SWOT analysis to evaluate ideas and analyze strategies
  • Determining risks and performing cost-benefit analysis
  • Evaluating data and addressing information gaps

The Conclusion and Reporting Process

  • Understanding the characteristics of valid conclusions
  • Getting from conclusions to recommendations
  • Presenting conclusions graphically

Telling Your Story

  • Utilizing tools, tips, and techniques to present your story to multiple audiences
  • Creating and delivering a brief presentation that inspires and persuades
LABS

Will Be Updated Soon!
Will Be Updated Soon!
WHO SHOULD ATTEND

All business professionals who want to learn basic analytical skills that they can apply to their jobs to make more informed and successful business decisions.

PREREQUISITES

None