Course Catalog
AMA2162 Developing Your Analytical Skills: How to Research and Present Information
Code: AMA2162
Duration: 2 Day
$2695 USD

OVERVIEW

When making decisions, how do you assess the credibility of information? Do you conduct research and gather data methodically, or act on instinct and follow the latest trends? Do you know what key questions to ask? Feel confident you’re making valid decisions?

Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need the analytical skills to be able to support your conclusions with valid and credible evidence. In this course, you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.

DELIVERY FORMAT

This course is available in the following formats:

Virtual Classroom

Duration: 4 Day
Classroom

Duration: 2 Day

CLASS SCHEDULE

Delivery Format: Classroom
Date: Nov 07 2024 - Nov 08 2024 | 09:00 - 17:00 EST
Location: CHICAGO, IL
Course Length: 2 Day

$ 2695

Delivery Format: Classroom
Date: Jun 13 2024 - Jun 14 2024 | 09:00 - 17:00 EST
Location: NEW YORK CITY, NY
Course Length: 2 Day

$ 2695

Delivery Format: Classroom
Date: Apr 29 2024 - Apr 30 2024 | 09:00 - 17:00 EST
Location: SAN FRANCISCO, CA
Course Length: 2 Day

$ 2695

Delivery Format: Classroom
Date: Aug 26 2024 - Aug 27 2024 | 09:00 - 17:00 EST
Location: WASHINGTON, DC
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: Apr 15 2024 - Apr 16 2024 | 11:00 - 19:00 EST
Location: Online
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: May 16 2024 - May 17 2024 | 10:00 - 18:00 EST
Location: Online
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: Jun 03 2024 - Jun 04 2024 | 09:00 - 17:00 EST
Location: Online
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: Aug 19 2024 - Aug 20 2024 | 11:00 - 19:00 EST
Location: Online
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: Sep 09 2024 - Sep 10 2024 | 10:00 - 18:00 EST
Location: Online
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: Oct 15 2024 - Oct 18 2024 | 14:00 - 18:00 EST
Location: Online
Course Length: 2 Day

$ 2695

Delivery Format: Virtual Classroom
Date: Nov 18 2024 - Nov 19 2024 | 11:00 - 19:00 EST
Location: Online
Course Length: 2 Day

$ 2695

GOALS
  • Apply Techniques to Information to Help Determine What Is Relevant
  • Put Information into a Form That Can Be Analyzed
  • Analyze Information in Order to Identify the “Best” Opportunity for Your
  • Business, and Explain Your Reasoning
  • Recognize Patterns, and Discern What They Can Mean for Your Business
  • Identify a Framework as the Basis for Creating Presentations That Use Information You’ve Derived from Your Analysis
OUTLINE

Analytical Skills and Data Analysis

  • Identifying core analytical skills
  • Exploring the challenges of collecting, evaluating, and presenting information
  • Describing the steps in the analytical process: plan, analyze, conclude

The Planning Phase

  • Defining the purpose of the analysis
  • Improving your analytical skills by clarifying relevant issues: Why? Who? What are the options, benefits, and risks?
  • Identifying issues that are essential for comprehensive understanding
  • Deciding on an approach for an analysis project
  • Creating a data collection plan for obtaining information

The Analysis Phase

  • Organizing, collecting, and evaluating data via graphic tools
  • Performing affinity grouping to aggregate unstructured data into categories
  • Using a 2x2 grid and SWOT analysis to evaluate ideas and analyze strategies
  • Determining risks and performing cost-benefit analysis
  • Evaluating data and addressing information gaps

The Conclusion and Reporting Process

  • Understanding the characteristics of valid conclusions
  • Getting from conclusions to recommendations
  • Presenting conclusions graphically

Telling Your Story

  • Utilizing tools, tips, and techniques to present your story to multiple audiences
  • Creating and delivering a brief presentation that inspires and persuades

Analytical Skills and Data Analysis

  • Identifying core analytical skills
  • Exploring the challenges of collecting, evaluating, and presenting information
  • Describing the steps in the analytical process: plan, analyze, conclude

The Planning Phase

  • Defining the purpose of the analysis
  • Improving your analytical skills by clarifying relevant issues: Why? Who? What are the options, benefits, and risks?
  • Identifying issues that are essential for comprehensive understanding
  • Deciding on an approach for an analysis project
  • Creating a data collection plan for obtaining information

The Analysis Phase

  • Organizing, collecting, and evaluating data via graphic tools
  • Performing affinity grouping to aggregate unstructured data into categories
  • Using a 2x2 grid and SWOT analysis to evaluate ideas and analyze strategies
  • Determining risks and performing cost-benefit analysis
  • Evaluating data and addressing information gaps

The Conclusion and Reporting Process

  • Understanding the characteristics of valid conclusions
  • Getting from conclusions to recommendations
  • Presenting conclusions graphically

Telling Your Story

  • Utilizing tools, tips, and techniques to present your story to multiple audiences
  • Creating and delivering a brief presentation that inspires and persuades
LABS

Will Be Updated Soon!
Will Be Updated Soon!
WHO SHOULD ATTEND

Business professionals who want to learn basic analytical skills to conduct research and perform analysis to help them make more informed and evidence-based decisions.

PREREQUISITES

Conducting research is part of this class. Please bring a laptop equipped with MS 2007 (or higher) or other equivalent electronic device.

BONUS: Receive a flash drive containing tools and templates to use at work.